Why Taking a Chance Matters
You have to be willing to take a chance in business. Being willing to try something new maybe outside of the box is huge. In a world where we have learned how to hack ideas from others and recreate what is already working we get it. Identifying trends and following the path that is most common works.
Here’s the catch: trend-following is a competition game. When 1,000 people copy the same playbook, the “best practices” become the baseline, not the breakthrough. The moment you do what everybody else is doing, you might be “right”… but you’re also replaceable.
Breakthroughs Come From Experimentation
But we also must remember that an important part of business is creating a trend. Finding a breakthrough moment that is found through experimentation. Being a leader for a change and not just a follower.
Business history example: James Dyson is a classic case of forgoing groupthink. He refused to accept that suction loss was “just how vacuums work,” and experimented obsessively—creating thousands of prototypes before he changed the product category with bagless cyclone technology. It took 5 years and 5,127 prototypes before he hit the breakthrough.
Another quick example: Post-it Notes came from a “failed” adhesive experiment at 3M that became legendary because someone used it differently instead of discarding it.
What a Thought Leader Is
So if I am advising you not to be the crowd in your industry what am I supposing that you would do? I am asking you to consider yourself as a thought leader in your jungle.
A thought leader is someone who becomes known for ideas that reshape how people think—sharing insights and frameworks that help others solve problems, spot opportunities, and act with clarity. Thought leadership isn’t just being loud online; it’s being consistently useful, original, and trusted. The only way that you can do this is to not be afraid to be yourself.
Are You the New Thought Leader in the Industry?
Are You the New Thought Leader in the Industry?
The waterfall right in front of you is just as beautiful as the sky. But you can be so focused on what is above us that we do not properly enjoy what we have in front of us.
At times we are afraid to do something different because we admire the leaders in our industry just a little too much. So much so that we don ‘t see the greatness in ourselves. The way that we think and the way that we go about making waves in the ocean. It is kind of like being a yes man in reverse. The normal yes man would not give the boss contrary ideas or incite because they are afraid of being put out of the good graces of the leader.
While also harming the business as a whole by not being an honest advisor.
The “Yes Man in Reverse” Trap
The yes man in reverse does this. You are the boss of your own business. So enthralled by the leaders in your industry that you are saying yes to someone else’s success and no to your own business building vision. Afraid to step outside of the lines painted by the industry norms.
Yes Warren Buffet is great and No I cannot create my own greatness by following my own path. Have you ever thought that you have a better way for today? But you are too afraid to try it.
A simple way to break this mindset is to run small experiments. Not huge risks—just controlled tests: one new offer, one new content style, one different angle for two weeks. Proof builds confidence.
Are You Willing to Bet On Yourself?
Are you Willing to Bet On Yourself?
There is a chance that your methods and the way that your brain pathways see the business building process is just as good as the Elon Musk of your industry. Maybe the business that you will build is just so different than anyone else’s that it will be mega successful. Just because of that reason.
Your ideas and approach are refreshing and new. You were willing to break the mold and think outside of the box. Using your passion and creativity to move in whatever direction your heart moved you.
Example Outside Business: A Breakthrough From Curiosity
Outside of business, one of the most famous examples of “different thinking + observation” is Alexander Fleming’s discovery of penicillin. He noticed mold stopping bacteria growth in a dish and leaned into the anomaly instead of ignoring it—and that curiosity helped spark the antibiotic era.
Different arena. Same law: breakthroughs often begin with, “Wait… that’s strange. Let’s look closer.”
Your Industry Is a Creative Trap—Don’t Fall Into It
Your Industry is a Creative Trap Don ‘t Fall Into it!
After being in business for the past 13 years online I figured something out.
If you are going to learn how to make money online for instance. You are told to be inside of the Google and Search Engine box. Through mainstream teaching and 1000 other pieces of content. They will teach how you create content that will reach the First page of Google and other group thoughts ” established principles ” .
And it is a stale cut and pace way of making sure that you have the right keywords in the right place, the right content length , and the right puzzle pieces for the topic.
It is almost like we are being told to be the same. We all have to sound the same and talk about the same things in order to please the creators of the Search Engines.
I get it, all of that is important. Theoretically and in practice it is supposed to be built with the end user in mind. . But yet what they don ‘t teach you is to understand who you are and to follow your instincts.
They want you to play by their rules. Because then you will never win the game playing on their home field. You have to bring the game into your own backyard. How do you feel comfortable?
Here’s the mindset shift: learn the rules, but don’t worship them. SEO is a tool—not your identity. The long-term winners understand the system and bring something the system can’t mass-produce: real voice, real experience, and real originality.
Your Business Starts With You
Your Business Starts with You!
But what I do not hear a lot of over the past 13 years is there are many ways to build that master website that dominates the web.
Just follow your passion and start writing. What comes to your mind. Get behind the computer and start typing.
Yes you need to categorize and tag your content. But what is holding you back from approaching your niche in a different way from 85% of everyone else. This is what makes you special and what makes you unique. Indeed you have special sauce and you may not be effectively using it. Because you are listening to someone teach you how to do it the ‘right ‘ way.
One of the smartest “risks” you can take is building your business around what you can do consistently. Consistency compounds. And your unique way of thinking becomes the brand.
My Student Became the Master
My Student Became the Master
The best teachers in my opinion teach like this. They show you the fundamental way of doing things and make sure you understand the rules and the landscape. They show you what the leaders of the industry are doing and how they became industry giants.
But then they say now you find your own way. You know the rules, you know the giants, and you know the landscape. You grow in the business and you evolve using your own skill set.
You could be the next leader in the industry. You could create a breakthrough. Your business could create a new segment or division in this niche. You don’t have to be like everyone else to be successful.
That’s the real graduation: fundamentals first, then your remix. Copying is training wheels. Creativity is the bike.
Where You Can Take a Chance in Your Business
Identifying Places in your Business To Take A Chance in
Taking a chance in Business can mean many different things. I would add that taking a chance in business means that you are able add different skills that you are not used to.
For me adding on AI , Video editing skills, email capture, funnels and image creating skills. are important baseline business components. These are places that I was once weak in or places where I am still weak in.
It has caused me to really learn something that I was not comfortable with. I had to stick to it and not give up. Even if I was not good at it and was frustrated with my results.
Skills compound. Every uncomfortable skill you add becomes a long-term advantage—and even if you delegate later, you’ll delegate better because you know what “good” actually looks like.
Really taking a chance in my business in these areas meant that I did not give up. I believed that I could be competent in these areas. Or at least make enough money in my business to pay someone else to handle that for me.
I am now in the process of dominating those areas for my business needs. So that I can at least be competent enough to effectively run and scale my business to the point that it would make sense to delegate certain responsibilities out as I focus on other parts of the business.
Are You Ready to Make the Jump?
Are You Ready to Make the Jump?
So I ask you. Are you willing to try something new and different for your business process? Taking a different approach to your business and taking a personal risk in an uncomfortable place may be the thing that actually leads to your business being the talk of the town!



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